“The Campari Spritz is rooted in the 19th-century Austrian occupation of Veneto, Italy, where soldiers would add a 'spritz' (splash) of water to local wines they found too strong. The modern Spritz evolved in the early 20th century with the addition of soda water and Italian bitter liqueurs. While Venice is often credited as the birthplace (with Select Aperitivo), the Campari Spritz has strong ties to Milan, Campari's home. The widespread adoption of Prosecco in the 1970s cemented the recipe we know today. The drink embodies the Italian aperitivo tradition - a pre-dinner ritual of drinks and light snacks designed to stimulate appetite and encourage socializing.”